sms in global market is now an essential tool in simple word you cant live without sms any more .Sms being used everywhere form personal to enterprise level. Sms is the most economical way of communication and much faster way to send your concern to other receiver. SMS has healthy future which continues to be the star of the data services show with traffic volumes and revenues that continue to confound predictions. Although the growth of SMS revenues will not be as aggressive as the growth of SMS volumes due to declining prices, by 2012 global SMS revenues are expected to reach 67bn USD, driven by 3.7 trillion messages.
SMS continues to be a phenomenal success as the cheapest, quickest and easiest to use form of peer-to-peer mobile communication. The SMS market despite declining prices continues to be fuelled by new subscribers. In last quarter in India itself more then 1 million new subscriber has been added to various mobile operator lists.
In last few years India has seen major interest of foreign mobile companies in Indian mobile market the question is why? Vodafone, vergin mobile etc so keen in Indian market in spite of cost of voice and data is too low as compare to other part of the world. Then why these company showing their interest?. The Answer is India has 1.1 billion people the mass is what counts the most we have more population then entire Europe being our service cost low but its number of people who are using the services that makes the volume and that is much more then any other country in the world.
Besides being an attractive revenue generator, high profitability is also a big benefit of SMS for mobile operators. Operators SMS margins estimates vary, but typically maximum of up to 80-90% of SMS messaging revenues being profit are often quoted
The world SMS messaging traffic is currently growing fast and we expect this trend to continue on the long term. We forecast that the world SMS traffic nearly doubles between 2009 and 2011, driven by strong growth especially in developing markets like India and china.
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India to have 100Mn new mobile numbers beginning with ‘8'
Looking at the pace with which the Indian mobile market is growing in terms of subscribers, DoT has run out of numbers that begin with ‘9' and soon enough will have numbers that begin with the digit ‘8'. According to a local media report, nearly 100 million new numbers will be introduced in the market, half of which will be allotted to the operators.
According to TRAI, India’s mobile subscriber base stood at 415 million at May’09-end compared to 277 million, a year ago. Considering the substantial growth in the number of telecom service subscribers, DoT is planning making mobile phone numbers to 11 digits.
<---Etisalat and Reliance to Share Infrastructure in India--->
Etisalat has decided on a low-capital entry into India's communications market, outsourcing its passive telecom infrastructure requirements to Indian operator Reliance Communications and its subsidiary infrastructure services company Reliance Infratel.
Under an agreement announced on Wednesday, Etisalat's joint venture in India will pay the two Reliance companies 100 billion Indian rupees (US$2 billion) over ten years.
Etisalat has operations in 17 countries in the Middle East, Asia, and Africa. Its Indian joint venture, Etisalat DB Telecom, has licenses to offer telecommunications services in 15 circles in India. The Unified Services Access License it holds allows it to offer a variety of services including mobile and fixed telephony services, and Internet services.
The company plans to roll out services in India by the end of this year, starting with mobile services, a spokeswoman for Etisalat DB Telecom said on Wednesday.
Reliance Communications has set up the Reliance Infratel subsidiary to address a growing market from telecom service providers, particularly mobile service operators, for shared infrastructure services.
Etisalat DB Telecom said that by outsourcing the running of telecom infrastructure to Reliance, it will be able to accelerate its rollout of telecom services in India.
A number of telecom service providers are expected to take this route to get quickly to market, while existing mobile operators are hiving of their infrastructure businesses into separate services companies.
Idea Cellular, a large Indian mobile services provider, said earlier this month that it received shareholder approval to transfer its communications towers and other passive infrastructure to a subsidiary company, Idea Cellular Towers Infrastructure.
The new subsidiary will later be merged into a joint venture company, Indus Towers, that has been set up by three communications companies -- Idea, Vodafone Essar, and Bharti Airtel. The joint venture company will be in the business of building, managing and offering shared network infrastructure services.
By hiring infrastructure rather than investing in it, mobile operators can free up capital, Kamlesh Bhatia, a principal research analyst at Gartner said recently in an interview. As infrastructure gets commoditized, operators are instead focusing on marketing, brand, new applications, and service innovations, he added.
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